Our ~

Story

A Brand Born from Love

Preeti Dwivedi, the founder of Pragh Beauty, always dreamed of creating something extraordinary—an embodiment of elegance, sophistication, and care. Fueled by a passion for beauty and a drive to redefine cosmetics.

“Our story is not just one of entrepreneurship—it is one of love, loss, and the incredible strength that comes from it.”

From Grief to Purpose

In 2022, while pursuing her studies in Canada, Preeti’s life took a devastating turn with the sudden loss of her father, Lt. Shubh Karan Dwivedi. He was her guiding light, her biggest supporter, and the foundation of her strength.

Through the pain, she found purpose. 🕊

Pragh Beauty: A Vision of Care and Excellence

“PRAGH BEAUTY is based on the idea that makeup should not just enhance your beauty—it should take care of you.”

Every product we create is infused with purpose, ensuring that beauty isn’t just skin deep—it’s about confidence, care, and strength.

A Legacy of Beauty and Strength

Pragh Beauty is more than just cosmetics—it’s a promise. A promise to create, to inspire, and to carry forward the essence of love, grit, and the belief that no storm is too strong when your foundation is built on love.

Every product, every shade, every touch of beauty carries a deeper meaning—a reflection of resilience, love, and the legacy of a father who will always guide her. 

Our Collection