About ~

us

Pragh Beauty was born from the belief that makeup should not just enhance your beauty—it should take care of you. More than just a beauty brand, Pragh Beauty is a movement toward inclusive, high-quality, and skin-loving cosmetics that cater to the diverse Indian woman.

Why Pragh?

The name itself means “radiance,” embodying the spirit of women who shine from within. We believe beauty is not just about how you look, but how you feel.

In an industry often driven by superficial beauty standards, Pragh Beauty is here to redefine the game. We recognize that every woman is unique, and so are her needs. That’s why we are committed to bringing you the best of both worlds—luxurious makeup that nurtures your skin.

Our Mission

At PRAGH BEAUTY, our mission is to create high-quality, cruelty-free, and vegan beauty products that:

  • Empower individuals to feel confident, beautiful, and authentic.
  • Bridge the gap between Indian and international beauty standards.
  • Use the finest ingredients and cutting-edge formulations for superior results.
  • Inspire strength, self-love, and individuality through beauty.

Driven by love, resilience, and the legacy of our founder’s father, we strive to build a brand that enhances beauty while inspiring confidence in every person we touch.

Scarlet Whim – Bold Red Matte Lipstick

Our Vision

We dream of a world where beauty is inclusive, empowering, and sustainable.
  • A globally recognized beauty brand known for integrity, innovation, and empowerment.
  • Setting new standards for quality, inclusivity, and sustainability in the beauty industry.
  • Inspiring individuals to embrace their unique beauty and inner strength.
  • Crafting effective, ethically-made products that are as kind to the skin as they are to the planet.

At PRAGH BEAUTY, beauty is not just about what you see—it’s about how you feel.

Why Choose Pragh Beauty

What makes us the preferred choice among beauty lovers?

🌍 Inclusive Beauty

  • A diverse range of shades for all skin tones.
  • Beauty that celebrates every woman.

💎 Affordable Luxury

  • Premium-quality products at accessible prices.
  • Luxury shouldn’t come with a luxury price tag.

🐰 Cruelty-Free & Vegan

  • We never test on animals.
  • Every product is 100% vegan and ethically crafted.

🌱 Sustainable Beauty

  • Environmentally-conscious ingredients & packaging.
  • Beauty that cares for the planet.